Matthew McGowan (Two Sevens) believes beauty can be skin deep. With tattoos becoming more socially acceptable every day, lost on most is how the art form started. By incorporating both traditional Japanese and American style tattooing styles, Matthew tries to bring to the forefront the beauty and courage of those who wanted to tell the story of their soul through their skin, even if society wasn't ready to see it. Whether it be a '50's pin-up or a modern Geisha, the subject is proud of who they are. They tell their life story on their skin, never hiding behind the social norm.









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